Why Scent Matters: The Psychology of Aromatic Wipes

SUSTAINABILITYBRANDINGHOSPITALITYMARKETING

12/24/20251 min read

a man riding a skateboard down the side of a ramp
a man riding a skateboard down the side of a ramp

Scent is the sense most closely linked to memory. A specific fragrance can instantly transport us back to a moment in time. This is known as the "Proustian effect," and savvy hoteliers use it to their advantage.

When a guest uses a wet wipe with a curated scent—be it green tea, ocean breeze, or soft cotton—they aren't just cleaning their hands; they are encoding a sensory memory of your hotel.

At Royal Hygiene International, we offer aromatic refreshing wipes that do more than sanitize. They enhance the sensory landscape of your hotel. By choosing a signature scent for your amenities, you ensure that your hotel remains in your guests' memories long after they have checked out.