Why Scent Matters: The Psychology of Aromatic Wipes
SUSTAINABILITYBRANDINGHOSPITALITYMARKETING
12/24/20251 min oku


Scent is the sense most closely linked to memory. A specific fragrance can instantly transport us back to a moment in time. This is known as the "Proustian effect," and savvy hoteliers use it to their advantage.
When a guest uses a wet wipe with a curated scent—be it green tea, ocean breeze, or soft cotton—they aren't just cleaning their hands; they are encoding a sensory memory of your hotel.
At Royal Hygiene International, we offer aromatic refreshing wipes that do more than sanitize. They enhance the sensory landscape of your hotel. By choosing a signature scent for your amenities, you ensure that your hotel remains in your guests' memories long after they have checked out.
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